How much should I charge for real estate photography?

A typical residential photo shoot runs $150–$400 in the US, scaling with property size and number of edited photos. Many photographers think in terms of a per-photo blended rate ($5–$12) inside a package, with a firm minimum (often $150–$200) that covers travel and editing on smaller jobs. Twilight shots, drone, and 3D tours are priced as add-ons.

Should I price real estate photos per photo or per shoot?

Per shoot (or per property-size tier) is simpler for clients and faster to quote, but it's healthy to know your effective per-photo rate so you don't undercharge larger homes. This calculator does both: enter a per-photo rate and photo count, and the minimum charge protects you on small jobs.

How does photography pricing relate to 3D tour pricing?

Stills and 3D tours are complementary, not competing — the strongest listings use both. Photos do the heavy lifting for the MLS thumbnail and social ads; the 3D tour pre-qualifies serious buyers. Price photography as the base and the 3D tour as the upsell. For the full 3D-tour quote, use the main WGAN calculator.

Real Estate Photography Pricing Calculator

Price a still-photography shoot by the number of edited photos plus premium shots like twilight exteriors. Set your per-photo rate and a minimum that covers travel and editing time. Rates are editable — set them to your market and experience level.

Your numbers

Currency

Edited photos

Rate per photo

Final, edited HDR images delivered. A common blended rate is $5–$12 per photo within a package.

Twilight / dusk exteriors

Rate per shot

Premium golden-hour or dusk exterior shots — a separate visit or extended shoot.

Minimum charge

Your floor for any job, regardless of the line items above.

Rush / next-day (+50%)

Photo shoot quote

$200.00

Edited photos$200.00

Twilight / dusk exteriors$0.00

Estimates only, all values in USD. Rates are editable — set them to your market. For a full 3D-tour quote with scanner-specific time, hosting, and add-ons, use the main calculator.

Frequently asked questions

How much should I charge for real estate photography?: A typical residential photo shoot runs $150–$400 in the US, scaling with property size and number of edited photos. Many photographers think in terms of a per-photo blended rate ($5–$12) inside a package, with a firm minimum (often $150–$200) that covers travel and editing on smaller jobs. Twilight shots, drone, and 3D tours are priced as add-ons.
Should I price real estate photos per photo or per shoot?: Per shoot (or per property-size tier) is simpler for clients and faster to quote, but it's healthy to know your effective per-photo rate so you don't undercharge larger homes. This calculator does both: enter a per-photo rate and photo count, and the minimum charge protects you on small jobs.
How does photography pricing relate to 3D tour pricing?: Stills and 3D tours are complementary, not competing — the strongest listings use both. Photos do the heavy lifting for the MLS thumbnail and social ads; the 3D tour pre-qualifies serious buyers. Price photography as the base and the 3D tour as the upsell. For the full 3D-tour quote, use the main WGAN calculator.