The default three-tier rate sheet, explained
The builder starts with a three-tier menu. Each tier has a job:
| Tier | Price | What's in it | Its job |
|---|---|---|---|
| Essentials | $249 | 25 edited HDR photos, 48-hour turnaround | Entry point for budget listings and new agents |
| Standard | $449 | Essentials + Matterport 3D tour + schematic floor plan | Where most agents land — price it at your target margin |
| Luxury | $749 | Standard + drone 360 panos, video tour, same-day rush | Anchor that makes Standard look reasonable; wins high-end listings |
Every tier should add something the agent can see in the listing. “Everything in Essentials, plus a 3D tour and floor plan” is an easy upgrade to explain; a tier that only adds “priority support” isn't.
How to price each tier from your costs
- Price every item à la carte first. Use the photography, floor plan, drone, and 3D tour calculators so each price covers its real cost.
- Add up each tier. For example, $200 of photos + a $300 3D tour + a $75 floor plan = $575 bought separately.
- Discount the bundle 10–20%. At about 13% off, that Standard tier sells for $499. The discount is the reason to buy the package instead of picking pieces.
- Check the margin. The discounted price still has to clear your costs. Run your Standard price through the income goal calculator to see how many packages a month you need.
What a rate sheet should spell out
- Hosting. How long the 3D tour stays live and what happens after. Hosting is a recurring cost — the hosting comparison shows what each platform charges.
- Size limits. The square footage each price covers, and the rate above it.
- Travel. Your included service area and the fee beyond it.
- À la carte add-ons. Virtual staging, extra twilights, or rush delivery listed below the tiers, so agents can add them without jumping a tier.
Back the rate sheet with a contract — the free Matterport contract template covers scope, payment, and reshoots — and bill completed packages with the invoice generator.