How many 3D tours per month to hit your income goal
The table below runs three common income targets against three price points, using the calculator's default costs: $95 of variable cost per tour (hosting, travel, editing, processing), $99/month in fixed costs, and 48 working weeks a year.
| Annual income goal | At $350 / tour | At $500 / tour | At $650 / tour |
|---|---|---|---|
| $60,000 | 20 / month (5 / week) | 13 / month (3 / week) | 9 / month (2–3 / week) |
| $80,000 | 27 / month (7 / week) | 17 / month (4 / week) | 12 / month (3 / week) |
| $100,000 | 33 / month (8 / week) | 21 / month (5 / week) | 15 / month (4 / week) |
Read across any row and the pattern is the same: each step up in price removes a quarter or more of the shoots you need. Read down a column and you can see where volume stops being realistic for a solo operator.
How the income goal math works
- Profit per tour = your price minus the variable cost of delivering one tour. At $500 and $95, that's $405.
- Profit needed = your income goal plus a year of fixed costs. $80,000 + ($99 × 12) = $81,188.
- Tours per year = profit needed ÷ profit per tour, rounded up. $81,188 ÷ $405 = 201 tours.
- Tours per month and week = 201 ÷ 12 ≈ 17 per month, and 201 ÷ 48 working weeks ≈ 4 per week.
If profit per tour is zero or negative, no amount of volume reaches the goal — the calculator flags that. Not sure what your real per-tour cost is? The 3D tour price calculator builds it from your camera, hosting plan, and drive time.
Price vs. volume: what raising your rate buys you
To net $80,000 at $350 a tour you need about 319 shoots a year. At $500 you need 201 — 118 fewer shoots for the same income. If a shoot takes around three hours door to door including drive time and processing, that's roughly 350 hours a year back: time you can spend on marketing, higher-value commercial work, or not working.
Higher prices do cost some clients, but you need far fewer of them. Before raising rates, see how other photographers structure theirs in the 3D tour pricing guide, and use the package builder to move clients toward a higher average order with tiers.
